A Win For Girls and Women


November 1, 2016

Thank you for believing in our mission and helping us achieve beyond our goal! I wanted to remind everyone why women, why crowdfunding and why we are a for-profit entity.

Women still face a long list of challenges in our lives that are one way or another related to money, many of which we already spoke about in our video and campaign text.

Money has been the subject of scrutiny, greed, blame, problems and evil. “The rich keep getting richer and the poor keep getting poorer.” It may be used to blackmail others, to threaten their sense of security, to force people to do things they don’t want to do. I don’t dispute any of that, but my argument is this:

Money is a tool. It is the means towards change, the fuel behind the world’s engine, and the language which is spoken today. How do we expect to make a difference in the world, when we seem to not want to face, deal with, or try to learn about money?

I don’t advocate teaching financial literacy so one can build their bank account, sit on it, and use it all on themselves; I advocate to teach young girls about it so that they enter their adulthood with the knowledge and skills to understand what is going on around them, and navigate life with the confidence to make the savvy decisions they need for a financially secure future.

Women who are financially literate have higher financial capabilities and the capacity to build the life they want and need for themselves and their families. They will more likely be the change catalysts the world needs today.

This is what I believe the world needs today. And if I chose the nonprofit path, our mission would be at the mercy of donors and those with money power. I would rather do my best to create a self-sustainable company that drives this mission.

So why a crowdfunding campaign? First, because prototyping, designing, sourcing, producing and testing such a product is expensive. And by involving all of you who believe in me and in inherQuests’ mission, you become such an integral part of what we are trying to do. Each one of you is as much part of inherQuests is I am now, because you saw, listened, read, supported and contributed to something you believe will make a difference. I thank you. I am honored by your confidence and trust.

The campaign has allowed us to build awareness, to spread our mission, get pre-subscriptions and build interest in what we are doing.

I look forward to updating you on our journey and welcome your help, feedback and support. Welcome to our Quest.

Article by Dina Shoman

Dina Shoman Dina Shoman is a banking veteran who comes from a long family history in banking. Having built a successful career in the industry while still in her 20s, she became the youngest and first woman Executive Vice President at Arab Bank, holding board seats on the boards of multiple bank and nonprofit entities. By 2012, she was listed as the 3rd most powerful Arab business women in publicly owned companies in 2012 by Forbes Middle East and was nominated as a Young Global Leader by the World Economic Forum in the same year.

Dina is the founder of inherQuests, a company that creates fun financial education products for kids. The company’s first products (Financial Fun Boxes) are focused on teaching girls as young as 5 years old financial literacy through money games for girls built as a curriculum of educational standards aligned to Common Core and which uses the experiential education and game-based learning models.

Dina served as Executive Vice President and Head of Branding at Arab Bank from 2006 to 2012 and served as a Member of its Board of Arab Bank plc in addition to other related entities such as Arab Bank Switzerland and Arab Bank Australia, as well as several reputable NGOs in Jordan like the Abdul Hameed Shoman Foundation, the Jordan River Foundation and INJAZ. She currently holds advisory positions to startups, and volunteers with nonprofit organizations such Junior Achievement, Global Teacher Prize Award, and the International Youth Foundation.

Dina was born and raised in Jordan and educated in the United States. She holds a BS in Finance, and an MBA from Bentley University, as well as a Professional Certificate from Georgetown University in Organizational Consulting and Change Leadership.

You might also like:


We’re on a Mission

At inherQuests, we believe that financial literacy is a basic life skill that everyone should be taught at a young age.

Learn More